ByteDance’s Pico Debuts Its Meta Oculus Rival
ByteDance has a lot of ambitions for its Pico VR headset. We’ve covered its plans to expand its virtual reality operations in the US, the tech differences between Pico and Meta Oculus, and the content ecosystem.
ByteDance’s ambitions for Pico
In terms of consumer VR, ByteDance’s ambitions are not limited to hardware. It will also need to invest in developing an ecosystem that will appeal to consumers. This is a monumental undertaking, as the recent failure of Meta shows. The Pico 4 acquisition looks to provide that foundation.
The company’s first step into the field was the investment in Mycodeview, but the acquisition of Pico signals even further ambition. The company has been building its team on the West Coast, where it plans to focus on R&D, content material, and advertising.
ByteDance’s plans to expand its virtual reality operations in the US
ByteDance is attempting to expand its presence in the US by developing its own VR headsets and services. This is a move in direct competition with the Chinese company Tencent Holdings, whose WeChat app is installed on practically every smartphone in the country. Its earlier virtual reality ventures, Feiliao and Xintu, were shut down in 2021. Last year, the Chinese company acquired virtual reality startup Pico Interactive.
ByteDance’s expansion plans in the US will involve hiring new workers in the virtual reality space. The company has acquired a Chinese VR headset manufacturer called Pico and plans to expand its business in the U.S. It also plans to invest heavily in VR content and hardware.
ByteDance’s technical divergence from Meta Oculus
ByteDance has been attempting to challenge the market dominance of Oculus in the consumer VR headset space for some time now. Originally, it worked on a secret internal project to produce AR glasses. But since its acquisition of the Chinese VR headset maker Pico in 2014, ByteDance has shifted its focus to the production of more comfortable and affordable VR headsets. It is betting that the younger generations will prefer immersive gadgets over traditional video games.
The company has already begun building its team on the west coast in order to take advantage of the US market. Its goal is to recruit people with strong experience in R&D, marketing, and content creation for the virtual reality market.
ByteDance’s content ecosystem
ByteDance has evolved from a traditional video site into a content ecosystem. Its diversified products and services have helped it strengthen its advertising business and create new income sources. The company also developed live broadcasting services and e-commerce delivery services. Its content ecosystem also promoted complex value flows among content creators.
The content ecosystem of ByteDance consists of four major components: the product matrix, the core technology system and the management process. Its products and services are designed to provide consumers with the most enjoyable and informative content. The company has never set limits to its growth, and it hopes to continue exploring new avenues for creativity and innovation.
ByteDance’s user base
ByteDance recently acquired Chinese VR headset maker Pico in a bet on immersive devices for future generations. Its move is similar to Meta’s acquisition of Oculus in 2014. The company is betting that as technology advances, the headsets will become cheaper, more comfortable, and more immersive.
ByteDance has developed a proprietary software platform that allows the company to build and launch new products quickly. In just four months, the company launched a new education app that had the potential to reach millions of Chinese consumers. That’s a fast turnaround when compared to competitors’ 18-month wait times. The company also disbands product teams that aren’t working, and cycles through a handful of projects every year.